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Building a Better Business: Managing Callbacks

ColinHeadHORIZONS
Colin Jaffe

According to reports from the Associated General Contractors of America (AGC), the United States added 189,000 construction jobs between May 2012 and May 2013.1 In a continually competitive marketplace, reputation and word-of-mouth marketing are a must for maintaining a competitive edge and establishing a business that can endure fluctuating economic cycles. As many professionals have experienced over the last few years, job wins do not just happen on their own. To earn new projects—and benefit from the construction industry’s momentum—professionals have to mix marketing tactics with operational efficiency to drive revenue and eliminate unnecessary overhead. Continue reading