{"id":13465,"date":"2013-03-01T12:22:59","date_gmt":"2013-03-01T17:22:59","guid":{"rendered":"http:\/\/www.constructionspecifier.com\/?p=13465"},"modified":"2017-01-11T15:40:05","modified_gmt":"2017-01-11T20:40:05","slug":"looking-at-csi-membership","status":"publish","type":"post","link":"https:\/\/www.constructionspecifier.com\/looking-at-csi-membership\/","title":{"rendered":"Looking at CSI membership"},"content":{"rendered":"

\"J.W.-MollohanJ_Bio-Pic\"<\/a>INSIDE CSI
\n<\/span><\/strong><\/span>J.W. Mollohan, CSI, CCPR<\/strong>
\nThe CSI Board of Directors\u2019 mandate to the national Membership Committee is succinct and straightforward: increase the recruitment of new members and the retention rate for existing ones. The directive to the Membership Committees at CSI\u2019s 10 regions and 130 chapters is much the same. These are easily understandable goals, but they are not actionable items. When given responsibility for realizing these desirable outcomes, which levers do we pull?<\/p>\n

The Institute Membership Committee discovered early that \u2018membership\u2019 is the intersection of every initiative at CSI. Successful recruitment and retention of active and engaged members empowers every activity, every program. Currently, CSI has approximately 11,500 members. We have been adding an additional 2000 new members each of the past several years, but retention is at about 79 percent, so current membership levels are not sustainable.<\/p>\n

We do not have to accept the continuing gradual decline. We must dedicate ourselves to communicating our genuine enthusiasm for our association to others in this industry. We must seize opportunities to reinforce the value of CSI membership by enhancing the CSI experience for individuals.<\/p>\n

CSI is blessed with an outstanding professional management team and governed by a Board of Directors composed of seasoned and successful veterans from our chapters and regions. They are debating and implementing multiple ideas and programs in an attempt to positively influence the trajectory of our numbers. Innovative initiatives such as the ongoing Buy One\/Give One and the 50\/50 incentives have boosted our recruitment. The redesign of our CSI brand will better project the association\u2019s vitality.<\/p>\n

Ultimately, however, it is only you, an engaged and enthusiastic member, who can preserve and grow CSI. No institute initiative, however well-designed or intended, ever persuaded a co-worker to come out to a dinner meeting or a product show. You must give that prospective member a reason to take time from his or her family and job. Your successful chapter will:<\/p>\n