{"id":203060,"date":"2023-01-09T14:54:52","date_gmt":"2023-01-09T19:54:52","guid":{"rendered":"https:\/\/www.constructionspecifier.com\/?p=203060"},"modified":"2023-01-09T14:54:52","modified_gmt":"2023-01-09T19:54:52","slug":"architectural-aesthetic-meets-branding-objectives-in-canalis-new-york-store","status":"publish","type":"post","link":"https:\/\/www.constructionspecifier.com\/architectural-aesthetic-meets-branding-objectives-in-canalis-new-york-store\/","title":{"rendered":"Architectural aesthetic meets branding objectives in Canali\u2019s New York store"},"content":{"rendered":"<div class=\"wonderpluginslider-container\" id=\"wonderpluginslider-container-138\" style=\"max-width:1300px;margin:0 auto;padding-left:0px;padding-right:0px;padding-top:84px;padding-bottom:0px;\"><div class=\"wonderpluginslider\" id=\"wonderpluginslider-138\" data-sliderid=\"138\" data-width=\"1300\" data-height=\"900\" data-skin=\"topcarousel\" data-usejsforfullbrowserwidth=\"false\" data-fullbrowserwidth=\"false\" data-playmutedandinlinewhenautoplay=\"false\" data-addextraattributes=\"false\" data-autoplay=\"false\" data-randomplay=\"false\" data-loadimageondemand=\"false\" data-transitiononfirstslide=\"false\" data-autoplayvideo=\"false\" data-isresponsive=\"true\" data-fullwidth=\"false\" data-isfullscreen=\"false\" data-ratioresponsive=\"false\" data-showtext=\"true\" data-showtimer=\"true\" data-showbottomshadow=\"false\" data-navshowpreview=\"false\" data-textautohide=\"false\" data-pauseonmouseover=\"false\" data-lightboxresponsive=\"true\" data-lightboxshownavigation=\"false\" data-lightboxshowtitle=\"true\" data-lightboxshowdescription=\"false\" data-texteffectresponsive=\"true\" data-donotinit=\"false\" data-addinitscript=\"false\" data-lightboxfullscreenmode=\"false\" data-lightboxcloseonoverlay=\"true\" data-lightboxvideohidecontrols=\"false\" data-lightboxnogroup=\"false\" data-shownav=\"true\" data-navthumbresponsive=\"false\" data-navshowfeaturedarrow=\"true\" data-inityoutube=\"true\" data-initvimeo=\"true\" data-navshowplaypause=\"true\" data-navshowarrow=\"false\" data-navshowbuttons=\"false\" data-lightboxshowsocial=\"false\" data-lightboxshowfacebook=\"true\" data-lightboxshowtwitter=\"true\" data-lightboxshowpinterest=\"true\" data-lightboxsocialrotateeffect=\"true\" data-showsocial=\"false\" data-showfacebook=\"true\" data-showtwitter=\"true\" data-showpinterest=\"true\" data-socialrotateeffect=\"true\" data-disableinlinecss=\"false\" data-triggerresize=\"false\" data-lightboxautoslide=\"false\" data-lightboxshowtimer=\"true\" data-lightboxshowplaybutton=\"true\" data-lightboxalwaysshownavarrows=\"false\" data-lightboxshowtitleprefix=\"true\" data-titleusealt=\"false\" data-outputtext=\"false\" data-titletag=\"h1\" data-descriptiontag=\"h2\" data-scalemode=\"fit\" data-arrowstyle=\"mouseover\" data-transition=\"fade\" data-loop=\"0\" data-border=\"0\" data-slideinterval=\"8000\" data-arrowimage=\"arrows-48-48-4.png\" data-arrowwidth=\"48\" data-arrowheight=\"48\" data-arrowtop=\"50\" data-arrowmargin=\"0\" data-ga4account=\"\" data-googleanalyticsaccount=\"\" data-navplaypauseimage=\"navplaypause-48-48-0.png\" data-navarrowimage=\"navarrows-28-28-0.png\" data-navstyle=\"thumbnails\" data-navimage=\"bullet-24-24-5.png\" data-navwidth=\"109\" data-navheight=\"72\" data-navspacing=\"4\" data-navmarginx=\"16\" data-navmarginy=\"-84\" data-navposition=\"top\" data-navthumbnavigationstyle=\"arrowinside\" data-navthumbnavigationarrowimage=\"carouselarrows-32-32-3.png\" data-navthumbnavigationarrowimagewidth=\"32\" data-navthumbnavigationarrowimageheight=\"32\" data-playvideoimage=\"playvideo-64-64-0.png\" data-playvideoimagewidth=\"64\" data-playvideoimageheight=\"64\" data-lightboxthumbwidth=\"90\" data-lightboxthumbheight=\"60\" data-lightboxthumbtopmargin=\"12\" data-lightboxthumbbottommargin=\"4\" data-lightboxbarheight=\"64\" data-lightboxtitlebottomcss=\"color:#333; 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color:#333;\" data-descriptioncss=\"display:block; position:relative; font:14px Georgia,serif,Arial; color:#333; margin-top:8px;\" data-buttoncss=\"display:block; position:relative; margin-top:8px;\" data-titlecssresponsive=\"font-size:12px;\" data-descriptioncssresponsive=\"display:none !important;\" data-buttoncssresponsive=\"\" data-jsfolder=\"https:\/\/www.constructionspecifier.com\/wp-content\/plugins\/wonderplugin-slider\/engine\/\" style=\"display:none;\" ><ul class=\"amazingslider-slides\"  style=\"display:none;\"><li><img decoding=\"async\" class=\"amazingslider-img-elem amazingsliderimg\" src=\"https:\/\/www.constructionspecifier.com\/wp-content\/uploads\/2023\/01\/AA_CanaliStore_1.jpg\" alt=\"\" title=\"\" data-description=\"Italian architect, Park Associati, designed the recently opened Canali boutique store on Madison Avenue, NYC, utilizing materials from architectural tradition to reflect an elegant sartorial characteristic, common to the Canali brand. Photo copyright Christopher Payne\/ Courtesy Park Associati\" \/><\/li><li><img decoding=\"async\" class=\"amazingslider-img-elem amazingsliderimg\" src=\"https:\/\/www.constructionspecifier.com\/wp-content\/uploads\/2023\/01\/AA_CanaliStore_2.jpg\" alt=\"\" title=\"\" data-description=\"The VIP room is the conceptual and physical heart of the store. Photo copyright Christopher Payne\/ Courtesy Park Associati\" \/><\/li><li><img decoding=\"async\" class=\"amazingslider-img-elem amazingsliderimg\" src=\"https:\/\/www.constructionspecifier.com\/wp-content\/uploads\/2023\/01\/AA_CanaliStore_3.jpg\" alt=\"\" title=\"\" data-description=\"Another view of the VIP room. It features \u2018Untitled Views\u2019 by the Italian artist duo Goldschmied &amp; Chiari. Photo \u00a9 East End Yovth\/courtesy Park Associati\" \/><\/li><li><img decoding=\"async\" class=\"amazingslider-img-elem amazingsliderimg\" src=\"https:\/\/www.constructionspecifier.com\/wp-content\/uploads\/2023\/01\/AA_CanaliStore_4.jpg\" alt=\"\" title=\"\" data-description=\"Another broad view of the store, which features materials such as stone and marble to create a system of contrasts, with attention to detail present in metallic finishes, evoking technological sophistication. Photo copyright Christopher Payne\/ Courtesy Park Associati\" \/><\/li><li><img decoding=\"async\" class=\"amazingslider-img-elem amazingsliderimg\" src=\"https:\/\/www.constructionspecifier.com\/wp-content\/uploads\/2023\/01\/AA_CanaliStore_5.jpg\" alt=\"\" title=\"\" data-description=\"A closeup of the clothing display area in the store. Photo copyright Christopher Payne\/ Courtesy Park Associati\" \/><\/li><\/ul><ul class=\"amazingslider-thumbnails\"  style=\"display:none;\"><li><img decoding=\"async\" class=\"amazingslider-thumbnail-elem amazingsliderthumbnailimg\" src=\"https:\/\/www.constructionspecifier.com\/wp-content\/uploads\/2023\/01\/AA_CanaliStore_1-300x178.jpg\" alt=\"\" title=\"\" data-description=\"Italian architect, Park Associati, designed the recently opened Canali boutique store on Madison Avenue, NYC, utilizing materials from architectural tradition to reflect an elegant sartorial characteristic, common to the Canali brand. Photo copyright Christopher Payne\/ Courtesy Park Associati\" \/><\/li><li><img decoding=\"async\" class=\"amazingslider-thumbnail-elem amazingsliderthumbnailimg\" src=\"https:\/\/www.constructionspecifier.com\/wp-content\/uploads\/2023\/01\/AA_CanaliStore_2-300x214.jpg\" alt=\"\" title=\"\" data-description=\"The VIP room is the conceptual and physical heart of the store. Photo copyright Christopher Payne\/ Courtesy Park Associati\" \/><\/li><li><img decoding=\"async\" class=\"amazingslider-thumbnail-elem amazingsliderthumbnailimg\" src=\"https:\/\/www.constructionspecifier.com\/wp-content\/uploads\/2023\/01\/AA_CanaliStore_3-300x200.jpg\" alt=\"\" title=\"\" data-description=\"Another view of the VIP room. It features \u2018Untitled Views\u2019 by the Italian artist duo Goldschmied &amp; Chiari. Photo \u00a9 East End Yovth\/courtesy Park Associati\" \/><\/li><li><img decoding=\"async\" class=\"amazingslider-thumbnail-elem amazingsliderthumbnailimg\" src=\"https:\/\/www.constructionspecifier.com\/wp-content\/uploads\/2023\/01\/AA_CanaliStore_4-300x160.jpg\" alt=\"\" title=\"\" data-description=\"Another broad view of the store, which features materials such as stone and marble to create a system of contrasts, with attention to detail present in metallic finishes, evoking technological sophistication. Photo copyright Christopher Payne\/ Courtesy Park Associati\" \/><\/li><li><img decoding=\"async\" class=\"amazingslider-thumbnail-elem amazingsliderthumbnailimg\" src=\"https:\/\/www.constructionspecifier.com\/wp-content\/uploads\/2023\/01\/AA_CanaliStore_5-300x214.jpg\" alt=\"\" title=\"\" data-description=\"A closeup of the clothing display area in the store. Photo copyright Christopher Payne\/ Courtesy Park Associati\" \/><\/li><\/ul><\/div><\/div><div id=\"amazingslider_customtexteffect_138\" style=\"display:none;\" data-texteffect=\"{&quot;Underneath center&quot;:{&quot;textstyle&quot;:&quot;static&quot;,&quot;textpositionstatic&quot;:&quot;bottomoutside&quot;,&quot;textautohide&quot;:false,&quot;textpositionmarginstatic&quot;:0,&quot;textpositiondynamic&quot;:&quot;bottomleft&quot;,&quot;textpositionmarginleft&quot;:24,&quot;textpositionmarginright&quot;:24,&quot;textpositionmargintop&quot;:24,&quot;textpositionmarginbottom&quot;:24,&quot;texteffect&quot;:&quot;slide&quot;,&quot;texteffecteasing&quot;:&quot;easeOutCubic&quot;,&quot;texteffectduration&quot;:600,&quot;texteffectslidedirection&quot;:&quot;left&quot;,&quot;texteffectslidedistance&quot;:30,&quot;texteffectdelay&quot;:500,&quot;texteffectseparate&quot;:false,&quot;texteffect1&quot;:&quot;slide&quot;,&quot;texteffectslidedirection1&quot;:&quot;right&quot;,&quot;texteffectslidedistance1&quot;:120,&quot;texteffecteasing1&quot;:&quot;easeOutCubic&quot;,&quot;texteffectduration1&quot;:600,&quot;texteffectdelay1&quot;:1000,&quot;texteffect2&quot;:&quot;slide&quot;,&quot;texteffectslidedirection2&quot;:&quot;right&quot;,&quot;texteffectslidedistance2&quot;:120,&quot;texteffecteasing2&quot;:&quot;easeOutCubic&quot;,&quot;texteffectduration2&quot;:600,&quot;texteffectdelay2&quot;:1500,&quot;textcss&quot;:&quot;display:block; padding:12px 0px; text-align:center; margin-top:4px;&quot;,&quot;textbgcss&quot;:&quot;display:none;&quot;,&quot;titlecss&quot;:&quot;display:block; position:relative; font:bold 16px Georgia,serif,Arial; color:#333;&quot;,&quot;descriptioncss&quot;:&quot;display:block; position:relative; font:14px Georgia,serif,Arial; color:#333; margin-top:8px;&quot;,&quot;buttoncss&quot;:&quot;display:block; position:relative; margin-top:8px;&quot;,&quot;texteffectresponsive&quot;:true,&quot;texteffectresponsivesize&quot;:640,&quot;titlecssresponsive&quot;:&quot;font-size:12px;&quot;,&quot;descriptioncssresponsive&quot;:&quot;display:none !important;&quot;,&quot;buttoncssresponsive&quot;:&quot;&quot;,&quot;addgooglefonts&quot;:false,&quot;googlefonts&quot;:&quot;&quot;,&quot;textleftrightpercentforstatic&quot;:40}}\"><\/div><script>function wonderslider_138_appendcss(csscode) {var head=document.head || document.getElementsByTagName(\"head\")[0];var style=document.createElement(\"style\");head.appendChild(style);style.type=\"text\/css\";if (style.styleSheet){style.styleSheet.cssText=csscode;} else {style.appendChild(document.createTextNode(csscode));}};wonderslider_138_appendcss(\"#wonderpluginslider-138 .star-rating { \tdisplay: inline-block; }\");<\/script>\n<p>Italian architect, Park Associati, designed the recently opened Canali boutique store on Madison Avenue, NYC, utilizing materials from architectural tradition to reflect an elegant sartorial characteristic, common to the Canali brand.<\/p>\n<p>The project\u2019s concept creates a dialogue between fashion and art. The different furnishings are characterized by a system of contrasts, relying on the use of surfaces featuring curved and radial patterns interacting with the square lightweight volumes.<\/p>\n<p>Mineral surfaces such as marble and stone with different finishes combine with wood to create controlled geometries with technically refined metallic finishes. Wall coverings such as plaster and veneer are created using processes inspired by the circularity of the production cycle, thanks to waste recycling, the use of sustainable sources, and organized processes aimed to reduce waste and consumption.<\/p>\n<p>The boutique is further transformed into a refined and unique public-sharing workshop because of the presence of \u2018Untitled Views\u2019\u2014a selection of works by the Italian duo Goldschmied &amp; Chiari. The artists\u2019 performative process makes use of colored natural smoke-producing materials to create abstract and fluid pictures, which are then printed on mirrored glass.<\/p>\n<p>The VIP room, physically and conceptually at the center of the store, is another vessel symbolizing the brand\u2019s aesthetic. Designed as a hybrid space, it hosts the works alongside a bar fostering opportunities for informal situations enriching visitor experience.<\/p>\n<p>For this project, particular attention is paid to light. The natural light streaming in through the windows characterizes the front spaces of the store, while the vestibule, the dressing rooms, the cash desk area and the access to the warehouse and ancillary spaces are at the back. The chosen materials and the garments on display are enhanced by the light, which is cast evenly by a lighting system projecting an elegant and original graphic pattern on the ceiling.<\/p>\n<p>Other project partners were New York City firm LB Architects as general and specific project manager, the general contractor Team CIS, light design consultant In-visible Lab, and mechanical and electrical engineer Robert Derector Associates.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Italian architect, Park Associati, designed the recently opened Canali boutique store on Madison Avenue, NYC, utilizing materials from architectural tradition to reflect an elegant sartorial characteristic, common to the Canali brand.<\/p>\n","protected":false},"author":29853,"featured_media":203069,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1029],"tags":[7908,1479,1845,7905,7904,1301,7906,7909,3271,4106,7907],"class_list":["post-203060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-aesthetic","tag-architecture","tag-art","tag-boutique","tag-canali","tag-design","tag-fashion","tag-italian","tag-new-york","tag-nyc","tag-park-associati","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Architectural aesthetic meets branding objectives in Canali\u2019s New York store - The Construction Specifier<\/title>\n<meta name=\"description\" content=\"Italian architect, Park Associati, designed the recently opened Canali boutique store on Madison 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