{"id":208843,"date":"2024-04-24T15:40:04","date_gmt":"2024-04-24T19:40:04","guid":{"rendered":"https:\/\/www.constructionspecifier.com\/?p=208843"},"modified":"2024-04-24T15:40:04","modified_gmt":"2024-04-24T19:40:04","slug":"spfa-initiates-strategic-growth-with-new-leadership","status":"publish","type":"post","link":"https:\/\/www.constructionspecifier.com\/spfa-initiates-strategic-growth-with-new-leadership\/","title":{"rendered":"SPFA initiates strategic growth with new leadership"},"content":{"rendered":"
\"man<\/a>
Frank Mortl, the new executive director of SPFA. Photo courtesy Spray Polyurethane Foam Alliance (SPFA)<\/em><\/figcaption><\/figure>\n

Frank Mortl III, CAE, has been hired as executive director of the Spray Polyurethane Foam Alliance (SPFA).<\/p>\n

In the role, Mortl will facilitate strategic direction on behalf of SPFA\u2019s board of directors and committees, along with leading staff in marketing and membership activities with a primary goal of continuing growth. Former executive director Rick Duncan, PhD, PE, is now technical consultant at SPFA.<\/p>\n

\u201cThe SPFA board of directors, committees, staff and members are all excited to welcome [Mortl] as our new executive director,\u201d says Bonnie Strickler, president at SPFA. \u201cWith a blend of experience in nonprofit and trade association management, as well as deep expertise serving both the contractor and manufacturer audiences, [Mortl] is well equipped to take the reins and assist us in growing our membership, programs and offerings.\u201d<\/p>\n

Previously, Mortl was executive director at the International Association for Energy Economics (IAEE), executive director at the American Conference of Governmental Industrial Hygienists (ACGIH), and president at the American Fire Sprinkler Association (AFSA).<\/p>\n

\u201cMy primary role with SPFA is to listen to, understand, and respond to the needs of our spray foam industry members,\u201d Mortl says. \u201cIt\u2019s clear the leadership of SPFA has produced a strong foundation for engaged companies to extract a tangible return on their investment. Current goals include expanding partnerships, growing SPFA\u2019s professional certification programs, and heightening awareness of legislative advocacy efforts. Ultimately, a major initiative is membership growth of our industry\u2019s contractors, manufacturers, suppliers, and stakeholders into this dynamic organization.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Frank Mortl III, CAE, has been hired as executive director of the Spray Polyurethane Foam Alliance (SPFA).<\/p>\n","protected":false},"author":34186,"featured_media":208846,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1029],"tags":[907],"class_list":["post-208843","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-spfa","entry"],"acf":[],"yoast_head":"\nSPFA initiates strategic growth with new leadership - The Construction Specifier<\/title>\n<meta name=\"description\" content=\"Frank Mortl III, CAE, has been hired as executive director of the Spray Polyurethane Foam Alliance (SPFA).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.constructionspecifier.com\/spfa-initiates-strategic-growth-with-new-leadership\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SPFA initiates strategic growth with new leadership - The Construction Specifier\" \/>\n<meta property=\"og:description\" content=\"Frank Mortl III, CAE, has been hired as executive director of the Spray Polyurethane Foam Alliance (SPFA).\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.constructionspecifier.com\/spfa-initiates-strategic-growth-with-new-leadership\/\" \/>\n<meta property=\"og:site_name\" content=\"The Construction Specifier\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-24T19:40:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.constructionspecifier.com\/wp-content\/uploads\/2024\/04\/Frank-Mortl-F.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"tanya_martins\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"tanya_martins\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.constructionspecifier.com\\\/spfa-initiates-strategic-growth-with-new-leadership\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.constructionspecifier.com\\\/spfa-initiates-strategic-growth-with-new-leadership\\\/\"},\"author\":{\"name\":\"tanya_martins\",\"@id\":\"https:\\\/\\\/www.constructionspecifier.com\\\/#\\\/schema\\\/person\\\/2fce6c78e0d75dca19e94a5df6b1ff6a\"},\"headline\":\"SPFA initiates strategic growth with new leadership\",\"datePublished\":\"2024-04-24T19:40:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.constructionspecifier.com\\\/spfa-initiates-strategic-growth-with-new-leadership\\\/\"},\"wordCount\":277,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.constructionspecifier.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.constructionspecifier.com\\\/spfa-initiates-strategic-growth-with-new-leadership\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.constructionspecifier.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Frank-Mortl-F.jpg\",\"keywords\":[\"SPFA\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.constructionspecifier.com\\\/spfa-initiates-strategic-growth-with-new-leadership\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.constructionspecifier.com\\\/spfa-initiates-strategic-growth-with-new-leadership\\\/\",\"url\":\"https:\\\/\\\/www.constructionspecifier.com\\\/spfa-initiates-strategic-growth-with-new-leadership\\\/\",\"name\":\"SPFA initiates strategic growth with new leadership - The Construction Specifier\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.constructionspecifier.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.constructionspecifier.com\\\/spfa-initiates-strategic-growth-with-new-leadership\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.constructionspecifier.com\\\/spfa-initiates-strategic-growth-with-new-leadership\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.constructionspecifier.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Frank-Mortl-F.jpg\",\"datePublished\":\"2024-04-24T19:40:04+00:00\",\"description\":\"Frank Mortl III, CAE, has been hired as executive director of the Spray Polyurethane Foam Alliance (SPFA).\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.constructionspecifier.com\\\/spfa-initiates-strategic-growth-with-new-leadership\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.constructionspecifier.com\\\/spfa-initiates-strategic-growth-with-new-leadership\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.constructionspecifier.com\\\/spfa-initiates-strategic-growth-with-new-leadership\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.constructionspecifier.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Frank-Mortl-F.jpg\",\"contentUrl\":\"https:\\\/\\\/www.constructionspecifier.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Frank-Mortl-F.jpg\",\"width\":400,\"height\":200,\"caption\":\"man in a suit smiling at camera.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.constructionspecifier.com\\\/spfa-initiates-strategic-growth-with-new-leadership\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.constructionspecifier.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SPFA initiates strategic growth with new leadership\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.constructionspecifier.com\\\/#website\",\"url\":\"https:\\\/\\\/www.constructionspecifier.com\\\/\",\"name\":\"The Construction Specifier\",\"description\":\"Solutions for the Construction Industry\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.constructionspecifier.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.constructionspecifier.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.constructionspecifier.com\\\/#organization\",\"name\":\"The Construction Specifier\",\"url\":\"https:\\\/\\\/www.constructionspecifier.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.constructionspecifier.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.constructionspecifier.com\\\/wp-content\\\/uploads\\\/2017\\\/09\\\/CS_Logo_BW_LR.jpg\",\"contentUrl\":\"https:\\\/\\\/www.constructionspecifier.com\\\/wp-content\\\/uploads\\\/2017\\\/09\\\/CS_Logo_BW_LR.jpg\",\"width\":288,\"height\":70,\"caption\":\"The Construction Specifier\"},\"image\":{\"@id\":\"https:\\\/\\\/www.constructionspecifier.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.constructionspecifier.com\\\/#\\\/schema\\\/person\\\/2fce6c78e0d75dca19e94a5df6b1ff6a\",\"name\":\"tanya_martins\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e2c04a5d7eab5107347f73e92112a5c08e05d787b4cf5fe113518f61234fa266?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e2c04a5d7eab5107347f73e92112a5c08e05d787b4cf5fe113518f61234fa266?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e2c04a5d7eab5107347f73e92112a5c08e05d787b4cf5fe113518f61234fa266?s=96&d=mm&r=g\",\"caption\":\"tanya_martins\"},\"url\":\"https:\\\/\\\/www.constructionspecifier.com\\\/author\\\/tanya_martins\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SPFA initiates strategic growth with new leadership - The Construction Specifier","description":"Frank Mortl III, CAE, has been hired as executive director of the Spray Polyurethane Foam Alliance (SPFA).","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.constructionspecifier.com\/spfa-initiates-strategic-growth-with-new-leadership\/","og_locale":"en_US","og_type":"article","og_title":"SPFA initiates strategic growth with new leadership - The Construction Specifier","og_description":"Frank Mortl III, CAE, has been hired as executive director of the Spray Polyurethane Foam Alliance (SPFA).","og_url":"https:\/\/www.constructionspecifier.com\/spfa-initiates-strategic-growth-with-new-leadership\/","og_site_name":"The Construction Specifier","article_published_time":"2024-04-24T19:40:04+00:00","og_image":[{"width":400,"height":200,"url":"https:\/\/www.constructionspecifier.com\/wp-content\/uploads\/2024\/04\/Frank-Mortl-F.jpg","type":"image\/jpeg"}],"author":"tanya_martins","twitter_card":"summary_large_image","twitter_misc":{"Written by":"tanya_martins","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.constructionspecifier.com\/spfa-initiates-strategic-growth-with-new-leadership\/#article","isPartOf":{"@id":"https:\/\/www.constructionspecifier.com\/spfa-initiates-strategic-growth-with-new-leadership\/"},"author":{"name":"tanya_martins","@id":"https:\/\/www.constructionspecifier.com\/#\/schema\/person\/2fce6c78e0d75dca19e94a5df6b1ff6a"},"headline":"SPFA initiates strategic growth with new leadership","datePublished":"2024-04-24T19:40:04+00:00","mainEntityOfPage":{"@id":"https:\/\/www.constructionspecifier.com\/spfa-initiates-strategic-growth-with-new-leadership\/"},"wordCount":277,"commentCount":0,"publisher":{"@id":"https:\/\/www.constructionspecifier.com\/#organization"},"image":{"@id":"https:\/\/www.constructionspecifier.com\/spfa-initiates-strategic-growth-with-new-leadership\/#primaryimage"},"thumbnailUrl":"https:\/\/www.constructionspecifier.com\/wp-content\/uploads\/2024\/04\/Frank-Mortl-F.jpg","keywords":["SPFA"],"articleSection":["News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.constructionspecifier.com\/spfa-initiates-strategic-growth-with-new-leadership\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.constructionspecifier.com\/spfa-initiates-strategic-growth-with-new-leadership\/","url":"https:\/\/www.constructionspecifier.com\/spfa-initiates-strategic-growth-with-new-leadership\/","name":"SPFA initiates strategic growth with new leadership - The Construction Specifier","isPartOf":{"@id":"https:\/\/www.constructionspecifier.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.constructionspecifier.com\/spfa-initiates-strategic-growth-with-new-leadership\/#primaryimage"},"image":{"@id":"https:\/\/www.constructionspecifier.com\/spfa-initiates-strategic-growth-with-new-leadership\/#primaryimage"},"thumbnailUrl":"https:\/\/www.constructionspecifier.com\/wp-content\/uploads\/2024\/04\/Frank-Mortl-F.jpg","datePublished":"2024-04-24T19:40:04+00:00","description":"Frank Mortl III, CAE, has been hired as executive director of the Spray Polyurethane Foam Alliance (SPFA).","breadcrumb":{"@id":"https:\/\/www.constructionspecifier.com\/spfa-initiates-strategic-growth-with-new-leadership\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.constructionspecifier.com\/spfa-initiates-strategic-growth-with-new-leadership\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.constructionspecifier.com\/spfa-initiates-strategic-growth-with-new-leadership\/#primaryimage","url":"https:\/\/www.constructionspecifier.com\/wp-content\/uploads\/2024\/04\/Frank-Mortl-F.jpg","contentUrl":"https:\/\/www.constructionspecifier.com\/wp-content\/uploads\/2024\/04\/Frank-Mortl-F.jpg","width":400,"height":200,"caption":"man in a suit smiling at camera."},{"@type":"BreadcrumbList","@id":"https:\/\/www.constructionspecifier.com\/spfa-initiates-strategic-growth-with-new-leadership\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.constructionspecifier.com\/"},{"@type":"ListItem","position":2,"name":"SPFA initiates strategic growth with new leadership"}]},{"@type":"WebSite","@id":"https:\/\/www.constructionspecifier.com\/#website","url":"https:\/\/www.constructionspecifier.com\/","name":"The Construction Specifier","description":"Solutions for the Construction Industry","publisher":{"@id":"https:\/\/www.constructionspecifier.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.constructionspecifier.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.constructionspecifier.com\/#organization","name":"The Construction Specifier","url":"https:\/\/www.constructionspecifier.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.constructionspecifier.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.constructionspecifier.com\/wp-content\/uploads\/2017\/09\/CS_Logo_BW_LR.jpg","contentUrl":"https:\/\/www.constructionspecifier.com\/wp-content\/uploads\/2017\/09\/CS_Logo_BW_LR.jpg","width":288,"height":70,"caption":"The Construction Specifier"},"image":{"@id":"https:\/\/www.constructionspecifier.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.constructionspecifier.com\/#\/schema\/person\/2fce6c78e0d75dca19e94a5df6b1ff6a","name":"tanya_martins","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/e2c04a5d7eab5107347f73e92112a5c08e05d787b4cf5fe113518f61234fa266?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e2c04a5d7eab5107347f73e92112a5c08e05d787b4cf5fe113518f61234fa266?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e2c04a5d7eab5107347f73e92112a5c08e05d787b4cf5fe113518f61234fa266?s=96&d=mm&r=g","caption":"tanya_martins"},"url":"https:\/\/www.constructionspecifier.com\/author\/tanya_martins\/"}]}},"views":4370,"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.constructionspecifier.com\/wp-json-v2\/wp\/v2\/posts\/208843","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.constructionspecifier.com\/wp-json-v2\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.constructionspecifier.com\/wp-json-v2\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.constructionspecifier.com\/wp-json-v2\/wp\/v2\/users\/34186"}],"replies":[{"embeddable":true,"href":"https:\/\/www.constructionspecifier.com\/wp-json-v2\/wp\/v2\/comments?post=208843"}],"version-history":[{"count":1,"href":"https:\/\/www.constructionspecifier.com\/wp-json-v2\/wp\/v2\/posts\/208843\/revisions"}],"predecessor-version":[{"id":208845,"href":"https:\/\/www.constructionspecifier.com\/wp-json-v2\/wp\/v2\/posts\/208843\/revisions\/208845"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.constructionspecifier.com\/wp-json-v2\/wp\/v2\/media\/208846"}],"wp:attachment":[{"href":"https:\/\/www.constructionspecifier.com\/wp-json-v2\/wp\/v2\/media?parent=208843"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.constructionspecifier.com\/wp-json-v2\/wp\/v2\/categories?post=208843"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.constructionspecifier.com\/wp-json-v2\/wp\/v2\/tags?post=208843"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}