by Doug Radcliffe
Walton Arts Center (WAC) purchased the Arkansas Music Pavilion (AMP) in February 2011 with the goal of expanding the venue to serve a broader and more diverse audience. The AMP operated at the Washington County Fairgrounds after moving from the Northwest Arkansas (NWA) Mall in 2012. However, after seeing a 200 percent increase in ticket sales in 2012, it was clear a permanent site was required to meet the region’s growing need for arts and entertainment. Further, the lack of a roof meant numerous event cancellations due to weather.