Longtime roof coating industry veteran recognized for service

December 29, 2025

General Coatings Manufacturing Corporation (GCMC) president Will Lorenz recently received the Roof Coatings Manufacturers Association’s (RCMA) Martin A. Davis Industry Leadership Award, the organization’s highest honor.

The annual award recognizes an RCMA member who exemplifies outstanding service and made significant contributions to the roof coatings industry.

The first Martin A. Davis Award was presented in 1985, designed to honor and serve in memory of Davis, a visionary founding member of the RCMA who served both the association and industry with distinction and exceptional service.

Lorenz has worked in the industry for decades and has held numerous RCMA leadership positions. His passion as an advocate for the coatings market benefits GCMC and, more importantly, customers.

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Longtime roof coating industry veteran recognized for service

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