The flagship Tiffany & Co. store in the Taikoo Li Sanlitun commercial district of Beijing features a facade that imbues the structure with an ethereal quality.

The facade is adorned with translucent, textured glass fins that rise vertically up the full four-story height of the building.

With their curved edges, these responsibly recycled and locally manufactured fins give the facade a fluid form.

When viewed from an angle, the layering of the dense glass fins amplifies light, highlighting the facade’s shape.

The facade is designed to be demountable, allowing the glass fins and mounting brackets to be removed without damage and enabling reuse or recycling at the end of their lifespan.

With its flowing shapes inspired by the masterpieces of jewelery designer Elsa Peretti, the Beijing store is the fifth in a series of facade designs created by MVRDV for Tiffany.