How can designers, specifiers, and contractors capitalize on the growing trend of multiple aesthetic looks for a building’s exterior while ensuring the structural stability of a building enclosure? The connective tissue to solve this equation lies beneath what the eye can see. It is a singular, cohesive building envelope which relies on exterior continuous insulation (ci). Employing materials to work in concert with each other can deliver key value propositions, such as design freedom, long-term performance, potential cost savings, and peace of mind.