The future is now

Millennials currently represent 25 percent of the entire U.S. population. Born between 1977 and 2000, they also represent 21 percent of the discretionary purchasing power in the country. They are the largest generation to enter the workplace.
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Tip of the iceberg

Evidence of water leakage was reported in a recently constructed three-story building located in a moderate climate, including staining observed at a few locations on interior finishes.
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The true cost of transparency

Transparency provides the clarity manufacturers, suppliers, and consumers need to make informed decisions and help advance material health of products. In the building industry, it allows for a clearer understanding of the impacts building materials have on the environment and on human health.
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Considering IRA with brick masonry

Apart from aesthetics, when brick is selected for new construction, test data provided by the manufacturer is often reviewed for strength, saturation coefficients, and perhaps efflorescence. Unfortunately, another important characteristic—the initial rate of absorption (IRA)—sometimes receives little attention.
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