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A really cool idea: As temperatures rise, so does the demand for cool roofing

As greenhouse gas (GHG) emissions continue to trap heat and make homes and businesses more difficult to cool, cities are struggling to keep up with the demand on local energy grids. Higher cooling demands are also making it more costly to own a home, run a business, or staff an office building. It is incumbent upon designers, architects, and specifiers to factor in the costs of rising temperatures, and incorporate temperature-lowering cool roofs into their recommendations.

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